Welcome to the online library guide for Marketing!
Use this guide as a starting point for your research. If you have any questions regarding research in the field of marketing, feel free to contact me. My contact info is located to the right. Begin your search by selecting the appropriate tab from the menu above to find specific types of resources.
These are some of our new books in the library:
More than 500 age, gender, and lifestyle specific designs from around the world. Learn how top designers target the tastes and trends of their clients to market their products specifically for them.
From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
Brand Real is a business strategy guide for making a brand's promise stand up at every customer touch point. Packed with proven, repeatable management practices, the book shows how to establish a clean brand architecture while avoiding the needless complexity that has tripped up many promising companies.