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Last Updated: Nov 12, 2015 URL: Print Guide RSS UpdatesEmail Alerts

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Featured Books

Welcome to the online library guide for Marketing!

Use this guide as a starting point for your research. If you have any questions regarding research in the field of marketing, feel free to contact me. My contact info is located to the right. Begin your search by selecting the appropriate tab from the menu above to find specific types of resources.

These are some of our new books in the library:

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Marketing to Millennials - Jeff Fromm; Christie Garton
Call Number: E-book
ISBN: 9780814433232
Publication Date: 2013
Marketing to Millennials is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals attitudes shared by most Millennials, as well as the new rules for engaging them successfully.

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Keeping up the Kardashian brand: celebrity, materialism, and sexualit - Amanda Scheiner McClain
Call Number: E-book (PN1992.77 .K445 EB)
The author explores the Kardashians’ brand and celebrity via narrative discourse analyses of their hit reality television series, Keeping Up with the Kardashians, social media utilization, and popular press coverage.

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Psychological Foundations of Marketing - Allan J. Kimmel
Call Number: HF5415.32 .K498 2013 (Stacks)
Choice Outstanding Academic Title for 2013. This book considers the impact of psychology on marketing practice and research, and highlights the applied aspects of psychological research in the marketplace.

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The Human Brand - Chris Malone; Susan T. Fiske
Call Number: Ebook (HF5415.32 .M36 2013 EB)
Publication Date: 2013
Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another.

Subject Guide

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Raida Gatten
Contact Info
Raida Gatten
Public Services Librarian/Associate Professor
Woodbury University
7500 Glenoaks Blvd
Burbank, CA 91510

Phone: (818) 252-5218
Fax: (818) 767-4534
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