Graphic Design  

Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. David not only shares his experiences working with clients' including sketches and final results of his successful designs' but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos and brands, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more.

This unique survey brings together over 130 processes involved in creating lettering and applying it to surfaces. Included are hand-drawn lettering techniques (from sign writing to tattooing); dimensional lettering (hand engraving to laser cutting); typesetting (from letterpress to lettering in food); printing (Letraset to printing on bank notes); lettering on textiles (embroidery to flag-making); and illuminated type (neon signage to holography).